“For me, jewellery
design is an expression of my inborn sense of design. And the need to create
heirlooms for tomorrow. I try to recreate heritage designs into refreshingly new and
contemporary forms. The one thing I never compromise on is quality."
HIMANSHU KHUNTETA
Tvisha Jewlz, founded by
jewelry designer and entrepreneur Himanshu Khunteta forays into the world of
luxury, precious jewelry, opening the doors of its swanky boutique studio in
Mumbai’s Bandra West. Founded in Jaipur, the historic hub for jewelry making,
Tvisha Jewlz reflects energy and enterprise.
The brand is the
culmination of the singular journey of a young entrepreneur, born into a family
of businessmen who were leaders in the fire-works industry in North India.
Founded nearly 100 years ago by his grandfather, his parent company enjoys an
iconic image in the industry of firework manufacturing. Blessed with an inbuilt
Zen for entrepreneurship, Himanshu, in his student years itself, found himself
driven towards the world of precious jewelry. “I was fascinated with the art
that goes with designing jewelry. Besides both fireworks and jewelry are a
sparkling business, and equally dazzling,” he recalls.
The dots eventually
started connecting when he found an internship in a jewelry factory in
Mumbai where “I was glued for 12 hours at a stretch, interacting with
kaarigars, working on the floor and learning both the technique and the art of
jewelry making.” To which he added his entrepreneurial skill and started from
scratch, crafting small, but design rich pieces.
His journey with diamonds
began with a fluke sale of a set of solitaires, which someone asked him to
sell. Soon he found himself getting deeper and deeper into the diamond
industry, simultaneously working with colored stones and techniques of jadau
and polkis. Today his business is linked to some of the major business houses
in Hong Kong and the USA and his jewelry is also incorporated in the show
window of many historic jewelry houses.
From wholesale to retail
seemed a logical jump and within 7 years his first swanky boutique store was up
and about in Mumbai. In the Tvisha showroom can be found spectacularly
designed, traditional jewelry that traces its roots to Rajasthan. “My city,
Jaipur is famous for its mastery over heritage design.We work with precious,
colored stones and diamond Polki which is enameled in gold resplendent with the
finest hand painting one can ever imagine. I believe jewelry has to talk to
you; it has to reflect your personality. And when a client comes and tells me
that she feels renewed every time she wears my piece I feel great. “
Tvisha Jewlz’s design
sensibility stems from incorporating a bit of modernism into the classical
design. Himanshu tries to bring in an element of traditionalism in his jewels.
At the same time creating something he wants the young bride to wear both at
her wedding and thereafter with her gowns, jeans, and dresses. “Good design
need not be complicated. I vouch for simplicity of expression always.” Yet, “It
has to be an emotional expression of the love passed from one generation to
another. Because we are not in the business or ornamentation only. We are
people who spread love through our designs.”
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