‘THE FUTURE OF GAMING IS
DIGITAL’
A new Indian start-up is making its
rightful place in the digital gaming scene in India. Digicodes™; founded in August 2017; by
Varun Avasthi; is the largest digital gaming and e-goods
store in India.
Digicodes™ has a large catalogue of 25,000+
digital and e-goods including video games, softwares, tools, utilities, gift
cards, e-courses, in-game items, downloadable content and more! It acquired its
initial customer base with its popular products and the huge digital shift;
especially in Tier 2 and 3 cities of India. In just three years; it is home to
more than 1,00,000 users and subscribers.
All of these digital items are accessible
in one place on their very user friendly portal. The digital products are
available to customers instantly or within 24 hours and all purchases are
listed in the customers dashboard thus enabling a single digital panel where
one can manage all their digital purchases and downloads. In this sense;
digital games have the advantage that they cannot be lost or broken. You can
also access your games and downloads at any time.
The high adoption of electronic devices and
increasing internet penetration are accelerating the growth of the digital
gaming market. Technological advancements related to new product development
and the availability of free games are further booming the growth of the
digital gaming market. An increasing number of gamers across the globe and
growing inclination toward high-end gaming is also expected to increase demand
in the digital gaming market.
Further; amidst the unprecedented outbreak
of coronavirus, governments across the world are still advising people to stay
indoors and practice social distancing to reduce the spread of the pandemic.
This is also expected to positively impact the video games market in the
immediate future.
The popularity of DIGICODES™ can be assessed by the thousands of
positive reviews that their customers have left for them on popular review
websites. The company is rated excellent across various review platforms with
3000+ customer reviews of its services. The company is owned by Indiweb
Holdings Pvt. Ltd.; which also owns and operates other portals including iVoucher(www.ivoucher.in)
which is a gift cards and e-vouchers store stocking more than 100 Indian brands
, Myopenacademy (www.myopenacademy.com) which is an online e-courses and
e-learning platform, Indiwellness (www.indiwellness.com) where you can buy
health and wellness subscriptions, Prepaidvirtual (www.prepaidvirtual.com)
where you can prepaid payment cards and Indiacompute (www.indiacompute.com)
which is an IT & Cloud Services Marketplace.
The website has tied up with all the
popular payment gateways including Paypal, Payumoney, Cashfree and others to enable
almost all popular payment methods include debit card, credit card, net banking
and UPI on its portal - www.digicodes.in. Customers also have the advantage of
paying for their purchases with EMI thus making opening up a huge catalogue of
25,000+ digital items and especially to students who might have a limited
budget or limited pocket money.
They also have a digital
distribution program which enables publishers and app developers to release
their games, apps, software, e-books, music, video or any other digital item to
the public at large. For this service; publishers and app developers will have
to pay a minimum and competitive fee. This puts the start-up in the same
category as other app distribution platforms such as Google Play and the iOS
Store.
With the recent banning
of the Paytm app in the Google Play store; it is also good to see reliable
Indian options where developers and publishers can host and distribute their
games and / or apps.
The start-up is also breaking the myth that
going green is expensive. Most products are available for lesser prices
than their physical counterparts; and the company also provides regular
discounts and cashback offers etc; thus ensuring that you get the best bang for
your buck.
Being sensitive about global warming, environment
protection; and being a digitally driven business; Digicodes™
has plans to undertake various related CSR activities. In this
regard; the start-up has pledged to remain green, paperless and plastic free.
It is good to see Indian companies building
strong products based in India which are ready to serve global markets. The
start-up also fits very well into the governments digital push and Atmanirbhar
Bharat push.
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