Indian “Entertainment and Rewards” App Boltt Play is a Tik Tok clone that rewards Users and Content Creators for
watching short funny videos and posting these videos on the App.
It rewards users for watching the
videos. It rewards content creators for posting videos!
Rewards are in the form of exciting
branded offers and experiences. The App has in an App shop of wide range of
premium offers.
Popular brands in Fashion, Electronics
and other categories, have put up their offers on the Boltt Play App. This
leads to an alternative commerce, product discovery and marketing channels for
these brands.
By
doing this, the company has built in a monetisation angle from day one.
The App also has other features like
listening to unlimited free music, watching movies and playing games. For doing
all these activities, that people anyway love doing every day, they are
rewarded with exciting branded rewards and offers in an In App Shop.
Boltt Play has seen a 10X surge in
downloads after the Indian government on 29 June banned 59 Chinese apps.
The App is also seeing a robust user
engagement and time spent on the App per user is around 15-20 mins per day.
The ban on Chinese apps has given Indian
apps a big push recently. Boltt Play is also one of them.
Post the ban, there has been a huge void
in the market , that Indian Apps are trying to capitalise on.
The influencers that were popular on Tik
Tok are looking for alternative channels now.
“Many popular Tik Tok Inlfuencers have
approached us and we are seeing a spike in the daily user levels and activity.”
, said Arnav Kishore, CEO at Boltt Play.
Between
TikTok, Helo, Likee, Vigo Video and Bigo Live, the apps share a user base of
around 400 million users. All of those users seem to be seeking new platforms
to go to.
Boltt
Play aspires to take a major share in the pie, of Indian Apps, where these
users can now go to.
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